The Power of Voice: How Sending Voice Messages in DMs Can Boost Your Business Engagement & Sales

In a world where everyone’s inbox is flooded with salesy DMs, how do you stand out and make real connections with potential clients?

The answer: Voice messages.

Yep, that little microphone button in your Instagram, Facebook, or LinkedIn DMs could be the key to increasing engagement, building trust, and turning conversations into sales.

If you’re an African American female entrepreneur trying to grow your business, you already know the power of personal connections. Our culture thrives on relationships, energy, and authenticity. Voice messaging taps into that in a way that text simply can’t.

Imagine this: Instead of sending another “Hey girl, let me know if you need help with XYZ,” you send a short, engaging voice note. Your potential client hears your voice, your warmth, your excitement. It instantly feels personal, real, and different from every other message in their inbox.

That’s the magic of voice DMs. Let’s talk about why they work—and how you can start using them to grow your business today.

Why Voice Messages in DMs Work Like Magic

1. They Make You More Personal & Relatable

People want to do business with people they trust—not faceless brands or cold salespeople.

When you send a voice message, your tone, energy, and personality shine through. It instantly makes you more relatable and trustworthy.

How to Implement This:

When someone follows you, instead of just liking their posts, send a 15-second voice note:

“Hey [Name], thanks for following! I love connecting with like-minded women, so let me know what you do! Excited to have you in my community!”

If someone asks a question about your services, instead of a long text response, send a quick voice reply breaking it down.

💡 Pro Tip: Keep it short (under 30 seconds). The goal is to spark conversation, not overwhelm them.

2. Voice DMs Get Higher Engagement & Replies

Let’s be real—how many times have you opened a long text DM and thought, “I’ll respond later”… and then never did?

With voice messages, people are way more likely to listen and reply because:

• They feel like a real conversation

• They’re more engaging than reading a wall of text

• They tap into curiosity (people want to hear what you said!)

How to Implement This:

When a potential client engages with your post, don’t just say “thanks” in the comments—send them a quick voice DM:

“Hey [Name], I saw your comment on my post about [topic]! Love that you’re focused on this. Let me know if you have any questions—I’d love to chat!”

If someone inquires about your services, respond with a voice message first, then follow up with written details.

💡 Pro Tip: End with an open-ended question like “Does that sound like what you’re looking for?” to keep the conversation going.

3. They Make You Stand Out from Competitors

Most businesses only send text DMs—which means using voice immediately makes you different. Hearing your voice makes your potential clients feel like they already know you. That familiarity breeds trust, which leads to sales.

How to Implement This:

When following up with leads, instead of a generic “Just checking in” message, send a voice note like:

“Hey [Name], just wanted to follow up on our convo! Let me know if you have any questions about [service]. I’d love to help!”

If someone reaches out for advice, send a personalized voice reply with quick insights. This builds credibility and positions you as the go-to expert.

💡 Pro Tip: Your voice should match your brand. If you’re warm and encouraging, let that shine. If you’re more direct and confident, own it.

4. They Help You Close Sales Faster

Ever had someone ask about your services, then ghost you after you send them the details?

That’s because text alone doesn’t always build enough trust. Voice messages create a real connection, making it easier for people to say YES to working with you.

How to Implement This:

When someone expresses interest in your services, respond with a confident voice message like:

“Hey [Name], I’d love to help you with this! Based on what you need, I think [offer] would be a great fit. Let’s chat about what would work best for you!”

Use voice messages for follow-ups instead of “Hey, just checking in” texts.

💡 Pro Tip: Your tone matters! Speak with confidence and warmth, like you’re talking to a friend.

5. They Build Long-Term Relationships (Not Just Sales)

One of the biggest mistakes entrepreneurs make is only reaching out when they want to sell something.

But people buy from brands they feel connected to. Voice messaging lets you nurture relationships in a way that feels personal and natural—not salesy.

How to Implement This:

After working with a client, send a thank-you voice note:

“Hey [Name], I just wanted to say THANK YOU for trusting me with [service]! You were amazing to work with. Keep me posted on your progress—I’d love to stay connected!”

If a past client hasn’t booked with you in a while, check in with a quick, personal voice note.

💡 Pro Tip: Relationships = Referrals. When people feel valued, they’re more likely to refer others to you.

Ready to Use Voice DMs to Grow Your Business?

Here’s your challenge for today:

1. Send a welcome voice message to a new follower.

2. Respond to a comment or DM with a quick voice note instead of text.

3. Follow up with a potential client using a voice message instead of just written details.

Try it out, and watch your engagement (and sales) grow!

Want more strategies to elevate your marketing and increase visibility? Let’s chat! Drop a comment or DM me—I’d love to help you scale your business.

Your voice is your power—use it to connect, engage, and convert. ✨